About

The leading consumer products company in Pakistan, a multinational with deep roots in the country

About Us

Kifayat Enterprises, launched in 2008 under the brand name ‘Suraj Double Horse Washing Powder’ in Pakistan was the first detergent powder in KPK. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Suraj Double Horse Washing Powder underwent various changes in its Brand Communication. This is, in line with the global communication platform of Dirt Is Good that sold under various brand names; such as Mardan Double Finger Washing Powder in all Pakistan & Afghanistan.
Kifayat Enterprises imports different chemicals from various countries such as China, Indonesia, Korea, Taiwan and India. Also, exports Surf to Afghanistan.
Kifayat Enterprises is 100% Tax payer of FBR. Kifayat Enterprises is the leading Soda Ash distributor of ICI Pakistan.
Suraj Double Horse Washing Powder is the market leader in the laundry detergent market; it caters all the segment of the society by offering different sizes of Stock Keeping Units (SKU).
Segmentation is based on different family sizes and the income groups. The reason for those SKU(s) is to provide maximum alternatives to the different segments based on various economic classes and segments. Various products designed by Kifayat Enterprises include packages of; 50 Kg Bag, 20 Kg Bag, 10kg Bag, 5 Kg bag, 1000g, 500g bag along with Rs-10 and Rs-5 packing. The purpose of focusing on these SKU(s) is to cater the demand of the consumers from all classes. Depending upon their low purchasing power and capacity to buy the well-known brand and to generate more trials among the consumers to make them brand loyal. Satisfied customers are loyal customers. That is why the company calls these small SKU(s) a trial generation SKU(s).

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Vision

Our vision is to aid women by introducing an innovation that would completely change the landscape of washing. Our journey is based on willpower and sheer determination to bring about an ever-lasting change.
Before washing machines, women across the world were chained to their conventional domestic roles. They were washing clothes by hand, which prolonged their everyday work. The washing machine heralded a change in this, and Suraj Double Horse Washing Powder was at the front position of the revolution.

Mission

Our mission is to manufacture reliable consumer products in Pakistan. To be a leading consumer products company, a multinational with deep roots in the country. Meeting the everyday needs of people everywhere – to anticipate the aspirations of consumers and customers. We are resolute to respond creatively and competitively with branded products and services which raise the quality of life.
Attract and develop highly-talented people, who are excited, empowered and committed to deliver double-digit growth. We believe that the brands capture the heart of consumers through outstanding communication.

Reach Us

Want to schedule a meeting ? or you have some queries feel free to contact us

Plot# 18, 19, 20, 21, 22, 23, 24 & 24-A, Industrial Estate, Barabanda Risalpur Distt., Nowshera.

+92 937 842888

info@qbgc.com.pk

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