About Us

Qazi Family established a firm by the name of Qazi & Brother Group of Companies, incorporated in the beautiful region of Mardan.The continuous participation of Qazi & Brother Group of Companies at national as well as international level is the reason of its growth and success.

Since its inception, the products provided by Qazi & Brother Group of Companies have increase the productivity of detergent manufacturing industry. It has proven to excel in becoming the no.1 washing powder in KPK.

Kifayat Enterprises, launched in 2008 under the brand name ‘Suraj Double Horse Washing Powder’ in Pakistan was the first detergent powder in KPK. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Suraj Double Horse Washing Powder underwent various changes in its Brand Communication. This is, in line with the global communication platform of Dirt Is Good that sold under various brand names; such as Mardan Double Finger Washing Powder in all Pakistan & Afghanistan.
Kifayat Enterprises imports different chemicals from various countries such as China, Indonesia, Korea, Taiwan and India. Also, exports Surf to Afghanistan.
Kifayat Enterprises is 100% Tax payer of FBR. Kifayat Enterprises is the leading Soda Ash distributor of ICI Pakistan.
Suraj Double Horse Washing Powder is the market leader in the laundry detergent market; it caters all the segment of the society by offering different sizes of Stock Keeping Units (SKU).
Segmentation is based on different family sizes and the income groups. The reason for those SKU(s) is to provide maximum alternatives to the different segments based on various economic classes and segments. Various products designed by Kifayat Enterprises include packages of; 50 Kg Bag, 20 Kg Bag, 10kg Bag, 5 Kg bag, 1000g, 500g bag along with Rs-10 and Rs-5 packing. The purpose of focusing on these SKU(s) is to cater the demand of the consumers from all classes. Depending upon their low purchasing power and capacity to buy the well-known brand and to generate more trials among the consumers to make them brand loyal. Satisfied customers are loyal customers. That is why the company calls these small SKU(s) a trial generation SKU(s).